Seara, the global food brand of the Marfrig Group, is the final FIFA World Cup Sponsor of the 2010 FIFA World Cup™.


Agreement effective until the 2014 FIFA World Cup™ in Brazil
Zurich, April 14 - Seara, the global food brand of the Marfrig Group, is the new official sponsor of the FIFA World Cup™ for 2010 and 2014. The agreement, which takes effect immediately and lasts until the FIFA World Cup™ to be hosted by Brazil in 2014, was signed by the FIFA President, Joseph S. Blatter, and the CEO and Chairman of the Board of the Marfrig Group, Marcos Antonio Molina dos Santos.
In addition to the exposure for the Seara brand at FIFA World Cups™ and FIFA Confederations Cups, and for the other brands of the Marfrig Group, such as Moy Park, Paty and Pemmican®, the sponsorship agreement also includes rights for the general use of the FIFA Official Marks in advertising campaigns and product packaging for the Marfrig Group worldwide.
“Football is a great passion worldwide and the sport helps improve quality of life and bring people together. And this is perfectly aligned with our communication strategy for the Seara brand, which offers healthy, delicious and high-quality food to consumers worldwide,” said Marcos Antonio Molina dos Santos, CEO and Chairman of the Board of the Marfrig Group.
Seara is also the official sponsor of the Brazilian National Team and Santos Football Club, one of the most admired football teams in Brazil, whose star player is Robinho.
“We are proud to welcome the Marfrig Group and, in particular, the Seara company to join us to deliver the FIFA World Cup™ in 2010 and 2014,” the FIFA President, said. “Sponsorship support is especially pleasing when it comes from such a well-known brand that clearly demonstrates a commitment to football at both domestic and international levels.”
Seara’s agreement with FIFA, which begins in 2010 and runs until 2014 is the last FIFA World Cup Sponsor for the 2010 FIFA World Cup South Africa™ and follows in the footsteps of Brazilian telecommunications company, Oi, who recently became the first Brazilian FIFA World Cup Sponsor for the 2014 FIFA World Cup Brazil.
About Marfrig Group
Marfrig is one of the largest food companies in the world. The group has the control of, among others, 5 large divisions: Seara Alimentos (2nd largest producer and exporter of poultry further processed products of Brazil), Marfrig Alimentos (2nd largest producer and exporter of beef products of Brazil), Moy Park (the largest poultry products processor in UK), Quickfood (the largest beef company in Argentina) and Tacuarembó (the largest private company in Uruguay). Through its 72,000 employees and 92 plants and commercial offices located in 13 countries, Marfrig Group’s products are present in more than 100 nations. In 2009, Marfrig Group reached US$ 5.8 billion in gross revenue. The company is known as one of the most diversified food companies in the global market due to its wide products portfolio.
Marfrig is also renowned for its responsible, proactive and innovative actions on the social and environmental sides. Important achievements include the agreements signed with Greenpeace to reduce to zero the impacts caused by cattle operations in the Amazon biome, and with Walmart to reduce packaging use, carbon emissions and energy consumption up to 2013. Marfrig has also been implementing at its industrial units the most modern effluent treatment systems, which will allow for generating carbon credits under the Kyoto Protocol.
For more information on Marfrig and its brands, go to: http://www.marfrig.com.br/ir